A MONTHLY SHOPPING GUIDE FROM LOCALS WE LOVE, IN CITIES WE CAN'T WAIT TO SPLURGE IN. MEET RACHEL ASHWELL, FOUNDER OF SHABBY CHIC, AND THIS MONTH'S 'LOCAL LANGUAGE' SHOPPING SPOTLIGHT!
Although delicate lace textiles and pastel painted, distressed furniture has been popping up on our pinterest feeds for the past few seasons, perhaps no one has more fully embraced and embodied the vintage trend better than Rachel Ashwell. At the helm of her now-iconic brand—Shabby Chic—Rachel has made it easy for her clients and customers to decorate and collect authentically aged pieces and new items that represent an age gone by. Below, Rachel shares some of the shops that spark her creativity when she's not overseeing things at shabby chic.
RACHEL ASHWELL SHABBY CHIC COUTURE
Santa Monica, CA
Even though I am the designer and buyer for all my retail locations, it’s often not until I am in one of my stores that I am able to experience my products in a home-like setting. Shopping in my own store is productive and joyful for me, it allows me to see the space through the customer’s eyes. Experiencing the entire collection together often inspires me for future seasons.