It-Girl Beauty Brand Glossier Is Opening A Store!

Glossier's going global. Who's excited?

 glossier products balm dotcom milk jelly cleanser into the gloss

photography by GLOSSIER


Glossier, one of the most popular beauty brands on our social media feeds (and in our office!), is officially taking it to the streets byway of opening its first store. Naturally, we are all pretty stoked.

Glossier CEO Emily Weiss published a letter on sister site Into The Gloss announcing the IRL growth of the cool-girl beauty brand. Now, Glossier will offer international shipping and will install several brick and mortar shops (but that’s all very under wraps for now). These efforts hope to cement a worldwide presence for Glossier, spreading the gospel of Superbounce serum, Haloscope highlighter, Milk Jelly Cleanser, and Balm Dotcom goodies across the globe.

 into the gloss glossier expansion

photography by INTO THE GLOSS


This expansion—thanks to the web-native brand’s $24 million recently secured in Series B funding—will also go toward enhanced technology and product development in two new categories (we checked--that's also under wraps!). Ah, we can see the world prepping for those pink bubble wrap makeup bags now.

For more information on Glossier’s expansion, visit Into the Gloss.
To shop the cosmetic and skincare collection, visit Glossier.

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