She’s an actress. An environmental activist
turned entrepreneur. A multitasking mother of two. Jessica Alba is on a passionate quest to give
children a healthier, safer start. When Alba was
seven months pregnant with her first daughter,
she was stunned to learn about the harmful
chemicals used in everyday household products.
Refusing to accept this reality, she dreamed up
the idea of a company committed to creating all-
natural, nontoxic products. And along came The Honest Company. Since January 2012,
the ambitious Alba has been challenging the
way people think about eco-friendly products
and inspiring them to make healthier choices.
In our books, that’s real star power. Alba takes a
much-deserved break to chat with domino about
why we all need to start being a little more honest
about the choices we make.
How would you describe
your personal style?
My home is a cozy mix of graphic
midcentury cool with lush, natural warmth.
Whether it’s from Craigslist, a local boutique,
or West Elm, everything is kid-friendly and
nothing is too matchy-matchy. My wardrobe
is feminine but unfussy, practical but playful.
I’m a working mom who travels a lot, so I’ll
always come back to a big colorful scarf, a
roomy bag, and a chic pair of flats to get me
through the day.
Why did you decide to
start The Honest Company?
To give families a single trusted resource for
safe, stylish goods that are effective and
accessible. Raising a healthy, happy child
shouldn’t be a luxury. No one should have to
compromise safety or style to make that
happen. Parents have to make enough
decisions every day, so The Honest
Company is about giving families easy,
eco-friendly options that fit their lives and
Do you think it’s hard to make
eco-friendly choices in your life?
Different choices are hard for different
people. What matters is staying true to
yourself and making the best choices for you
and your family. I just choose the things I can
control within my reach, but I still want
everything to work as well, taste as good,
and be as safe as it possibly can.
snug, reusable, and waterproof swim diapers
What’s the first step someone SHOULD
TAKE TO start living a green
As much as I love shoes, take them off as
soon as you walk through the front door–
it’s an easy way to keep toxins like lead
dust, fertilizers, pesticides (and even dog poo!)
from contaminating your home. If you follow
me on Instagram, you can see how much I
love eating and cooking. When I started getting
clean and green in the kitchen, I went organic
on a few important food choices. Lean meat
and dairy are a good place to start. And it’s
important to avoid the produce highest in
pesticides, which have been linked to
everything from cancer to autism. Focus
on the fruits and vegetables on the
Environmental Working Group’s Dirty Dozen
list and stress less about the rest, though
I always make sure to wash all produce well.
What makes a home beautiful?
Love, laughter, and knowing I’ve created a
safe, inspired space for my family.
Customize your own set by mixing and matching products. The Honest Essentials Bundle