Office space oogling is one of our favorite pastimes. And when we heard that Laurel & Wolf lent their skills to DailyLook’s new office space, we had to see for ourselves--and share with you! Below, we chat with Mark Hermogeno of Laurel & Wolf, to find out more about what brought this chic, productive space to life!
text by Shani Silver photography by Laurel & Wolf
How did this project come about?
Brian Ree, the CEO of Dailylook, had mentioned that the brand was upgrading into their beautiful new space downtown. We jumped on the opportunity to design their blank slate. Laurel & Wolf makes professional interior design service accessible and affordable for everyone. Laurel & Wolf virtually connects our network of professional interior designers with people looking to design their space. Each final project includes a digital customized style board, detailed shopping list, floor plan and set up instructions from your designer.
What were DailyLook's goals for this project?
DailyLook wanted to create modern public spaces that speak to the company's brand and represented their target customer base. Upon research and meeting with the executives of the company I learned their target market is young, busy, virtual savvy, professional, fashion forward women in their 20's to 40's that are "ladies on the go".
Any favorite memories of this project you'd like to share?
My favorite part was the pre-design walk-through of the sparse space with the corporate team. Brainstorming with them really helped in the design phase of the project.
What was the biggest challenge?
As with any project, there were a number of challenges with the biggest ones including budgetary restraints and editing the clients and my ideas in a way that aligned with the company's aesthetic, brand and customer base. We started with an original color scheme that included pops of orange that evolved into a streamlined black, white and grey one. Another challenge was effective use of space for example the space outside of the conference room reminded us of a runway. This space was also the main corridor between the lobby and work spaces beyond. The solution, dress the space like a showroom with mannequins showcasing the current looks found on the site. The fashions could be change with the seasons so it's an ever evolving look. And by using mannequins, there is more than enough room for visitors and/or employees to walk. The conference room, featured here, is a large space that we decided to break up into two areas: a formal meeting area and an intimate one where small groups could meet.
What do your clients love most about this project?
The clients love the clean lines and functionality of the spaces and feel the office is a great representation of their brand.
Are there any design elements you used here that have become part of your signature style?
When designing spaces, I really focus on the functionality of pieces. For example the extra chairs in the small, secondary space in the conference room can be used at the main conference table when more seating is needed. I also like using ceiling light fixtures to delineate intimate spaces. Again, the small seating group is made more intimate with the large pendant light. But I think the main thing my clients appreciate is how I use space. The first thing you should always consider first and foremost is the purpose of the room. Ask yourself "What tasks and activities will the space be used for?". In the case of DailyLook, the conference room is a large space and the only formal meeting area in the building. However, corporate meetings comprise of no more than 15 people and there is a need for space for more intimate meetings. so I decided to create two areas: formal conference and informal meeting space.
What design elements did you use here that our readers can try for themselves at home?
The creation of an intimate space within a larger one is an element that anyone can use in their home. For example, imagine this conference room as an open plan living room in an apartment or loft that does not have designations for anything. Use a large piece, like a sofa, as the dividing line. Another is choosing pieces that can serve dual function like the white molded chairs used as both accent seating and extra dining seating.
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