How the First Lady of Tequila Spends Her Weekends

For cult tequila brand Casa Dragones’ co-founder Bertha González Nieves, the weekends are for long walks and art adventures.

 How the First Lady of Tequila Spends Her Weekends: Interview with Casa Dragones CEO Bertha Gonzalez Nieves

photography by CASA DRAGONES


Small batch, Pure Blue Agave sipping tequila brand Casa Dragones, run by CEO Bertha González Nieves, has taken off like wildfire since its 2009 launch. González Nieves—who’s been named as one of the top 50 most powerful women by Forbes—and her partner Bob Pittman have created a luxury product that’s beloved by chefs, mixologists, celebrities, and the general tequila-loving population. There are two varieties of this award-winning sipping tequila: Tequila Casa Dragones Joven (around $275) and Tequila Casa Dragones Blanco (around $70).

We checked in with the Mexico City and NYC-based entrepreneur, who’s turned the tequila business on its side with this beloved brand, to see how she unwinds on the weekends.

What is the first thing you do when you wake up in the morning?
It’s important for me to stay in touch with the main issues of our industry and what’s happening in the world, so I typically read through four to five online news sources in the morning, including The Financial Times, The New York Times, as well as industry and Mexican news.

What are your favorite things to do for yourself on the weekends?
I’m very active on weekends. I like to use the time to enrich myself and do things I can’t normally do during the week. I’ve always enjoyed seeing art on the weekends, and then winding into the early evening with a late lunch. Weekends are also a great time to venture outside my regular exercise routine with sports like swimming or tennis.

How do you unwind?
One of my favorite ways to unwind is by taking a long walk on The High Line in New York City or in my favorite park in Mexico City, Chapultapec.  

How do you deal when you're away for the weekend?
Staying connected to my friends and family is important to me. I try to make those phone calls on the weekends, especially when I’m away.

What are the activities or errands on your “must-accomplish list” every weekend?
Exploring new things and catching up with family and friends is always on my must-accomplish list for the weekend.

What do you do on Sundays to prepare for the week ahead?
My weekly agenda is usually packed, and I travel frequently, so I always need to make sure I am maximizing my time during the week. I take Sunday evenings to review my schedule for the week ahead and make any last minute adjustments.

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