benjamin moore announces their 2017 color of the year

Moody, saturated purple is the next big thing.

 benjamin moore color of the year purple living room with pink chair

photography by MATTHEW WILLIAMSON


As 2016 comes to a close, we look forward to the year ahead, which includes color trends. Sherwin Williams already announced their 2017 Color of the Year is “Poised Taupe” (which isn’t as boring as you might think), and on October 18, Benjamin Moore announced their Color of the Year is “Shadow”, a saturated purple hue.

According to Business Wire, along with their number one pick, Benjamin Moore also released a larger palette consisting of 22 shades. Like “Shadow”, these colors are darker and richer in color, reflecting a move towards more jewel tones, like our recent color of the month, jade.

Though these bold paint choices are in stark contrast to Benjamin Moore’s 2016 Color of the Year, “Simply White”, don’t think you have to ditch your light, bright walls effective immediately. We have 2017 color trend predictions of our own, which includes new takes on the powder blue and feminine blush hues we saw so much of in 2016.

Stay tuned for more color trends as we eagerly await Pantone’s 2017 announcement later this year.

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